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HAPPY Toothpaste is made from the same ingredients in HAPPY Tooth Powder, plus other ingredients to help form a paste. We decided to only use Erythritol as the cavity prevention agent. Performance is equal to HAPPY Tooth Powder, with the paste form for those who prefer that type of dentifrice
1. HAPPY Tooth Powder
Erythritol is used to reduce plaque buildup and prevent cavities. Hydroxyapatite, baking soda, calcium carbonate, calcium lactate, and calcium silicate are all in the toothpaste. We are not using Xylitol, but believe that Erythritol has equal, or slightly better performance.
Distilled water is used to be sure there are no trace contaminants that could negatively react with any of the other ingredients. USA sourced
3. Coconut Oil- antibacterial agent
Coconut oil acts as an antibacterial agent in the mouth to help reduce bad bacteria.It also helps make the paste have the desired flow. It is 100% organic, extra virgin oil that is unrefined and cold pressed. Made in the Philippines where coconuts grow.
4. Aloe Vera- antibacterial agent
Aloe Vera is well known as an antibacterial agent. It also has many other potential healthy benefits for inside the mouth. Our Aloe Vera is 100% organic inner leaf juice. It is fresh pressed and not from concentrate. Made in the USA.
5. Guar Gum- thickener and stabilizer
Guar gum is a food grade additive used as an all-purpose thickener. In toothpaste it helps to stabilize the flow properties of the paste. We use a high purity source of guar gum that is made in the USA.
6. Flavors- taste
HAPPY toothpaste is available unflavored, but also with mint/fruit/candy flavorings. We wanted to offer flavors that may be attractive to children (and adults) so they have a pleasant/fun time brushing their teeth.
The mint flavorings come from 100% pure organic peppermint or spearmint essential oils and do not have artificial dyes. Both are made in the USA. The strawberry fruit flavoring is produced from whole fruits that are dried and milled into fine powders. It is produced in the USA. The strawberry flavored tooth paste is a slight pink color. Our new cotton candy flavoring is an artificial flavoring made for baking, but has no artificial dyes. It is also a USA product.